DMA - Data & Marketing Association

DMP - Hello Market
Marketing Co-Ordinator

25 Apr 2016

Perfecting Personalisation...with an Egg.

There's a multitude of ways in which we personlise communications, however, just a forename doesn't cut it these days - we have to think outside the box to improve response and engagement.

David Amor

First Move Direct Marketing Services Ltd
Direct Mail Futurist & Chairman

20 Apr 2016

Achieving better Direct Mail response rates in the digital space

Analysis of big data sets can find new correlations to spot business trends and opportunties, and isn't just for the digital space. Direct Mail can harness these data sets to create some seriously personalised connections with your existing customers

20 Apr 2016

The Big Book Crit launches to help young creatives get ahead

The DMA, IDM Employability and the Graeme Robertson Trust have joined forces to create a new programme for creative students to meet industry professionals

Julia Murfin

DMP - Hello Market
PR & Content Manager

19 Apr 2016

Grazing: The New Mood of Snack Shot Marketing

Mass marketing is out – and grazing is in! That’s the verdict of direct mail expert Tony Kemp, Hello Market's MD, who explains how regular, varied and personal ‘snack’ comms is taking over from the costly ‘spray and pray’ campaigns of old.

Jonathan Harman

Managing Director

14 Apr 2016

Diversity in our industry needs action, not more talk

Diversity is a hot topic of debate in the marketing industry and it’s about time. Cannes Lions this year took a stance by pushing the diversity agenda with its inaugural Glass Lion, and we should absolutely celebrate work such as the headline-grabbing #LikeAGirl from Procter & Gamble, for...

Jonathan Harman

Managing Director

13 Apr 2016

Have you got the measure of mail?

Over the past few weeks I’ve talked about valued mail making consumers know, think, feel and do. Now I want to tackle how this impact can be measured. In the past it’s been fairly easy to calculate the value of mail campaigns; an analysis of costs and response rates provides an...

Alice Myatt

Inbound Marketing Specialist

13 Apr 2016

Increasing Physical Marketing Campaigns in 2016?

The Post Office has sponsored an article in Marketing Week with the headline ‘Physical marketing is making a comeback’, well they would say that wouldn’t they. However, there are some interesting points raised in the piece.