EU Commission consults on revising PECR
11 Apr 2016
The introduction of the General Data Protection Regulation (GDPR) will necessitate a revision of the E-Privacy Directive. This is the piece of European legislation that informs the Privacy and Electronic Communication Regulations (PECR). Commissioner Gunther Oettinger is tasked with leading the reform within six months of the approval of the GDPR.
PECR sits alongside the Data Protection Act and sets the rules for marketing calls, emails, text, faxes and for cookies.
The Commission have issued a press release this evening, which says:
“The review of the E-Privacy Directive is one of the key initiatives aimed at reinforcing trust and security in digital services in the EU with a focus on ensuring a high level of protection for citizens and a level playing field for all market players…
“The Commission will use the feedback from the consultation to prepare a new legislative proposal on E-Privacy, which is expected by the end of 2016.”
The EU Commission is seeking views on the existing text and possible changes to the revised framework.
You can view the consultation document here.
Email any comments you may have to Zach.Thornton@dma.org.uk
The DMA will be submitting a response and working closely with our pan-European partners, FEDMA.
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The link to the consultation document results in a page that says "This survey has not yet been published or has already been unpublished in the meantime."
Is there an alternative link?
Allstar Business Solutions
Head of Sales & Retention Marketing