01 Apr 2016
The Power of Direct Mail Infographic!
Mail plays a powerful role in today's media landscape. It engages with customers and is a core part of consumers' daily lives. We looked at how mail can help you grow your business...
01 Apr 2016
5 Reasons Why Direct Mail is Better than Emailâ¦
If you're just using digital channels, you're missing the human connection of direct mail. Direct Mail really needs no defense, but here's some important points in building a case for direct mail.
25 Mar 2016
Gmail Ads Basics - How To Get Started In 5 Easy Steps
Follow our five simple steps to set up your first Gmail Ads campaign. Find out our Periscopix top tips for setup, targeting, ad formats and reporting.
24 Mar 2016
New ICO direct marketing guidance
The ICO published its new direct marketing guidance on Thursday 24 March
23 Mar 2016
Top Tips For Better Direct Mail
One to one communication really works – but make it ultra relevant to the individual, that’s the advice from Tony Kemp - our MD.
22 Mar 2016
My address is wrong, missing, does not exist or is not recognised, what should I do? Report it to Royal Mail.
Some time ago, during a meeting with a PR agency, I remember the Account Director telling me she’d moved into her new home in a brand new development the previous week. She revealed that things hadn’t gone quite as she’d hoped. After just a couple of days, she discovered two things; firstly,...
18 Mar 2016
A New Golden Age for Direct Mail
Advertising Week Europe is drawing to a close and I’ve enjoyed being part of numerous stimulating and engaging conversations. For our own session, we invited Les Binet and Peter Field to appraise our recent research report, The Private Life of Mail.
17 Mar 2016
Partnerships, People & Proprietary Technology: The 3Ps of the Future Brand Building Value Chain
This week I spoke at the DMA's “Brand Building Value Chain” event. As outgoing Chair of the Agencies Council, I focused on how agencies can remain relevant as the established value chain disintegrates around them. Here’s what I covered.
16 Mar 2016