03 Feb 2017
European guidance on data protection officers and data portability now available
The Article 29 Working Party issue guidance on two important topics
31 Jan 2017
Canopy's 2016 Q4 Insert Market Review
Canopy Media, the UK’s leading insert sales house for national press and magazines, are delighted to share with you our top line summary of the national press insert market for Q4 2016. With a year’s worth of research into the marketplace for nat...
30 Jan 2017
GDPR: Data Protection - Compliance is not enough
For those organisations already on top of PECR and the Data Protection Act then you are nearly there, stepping up to GDPR will not be that big a deal. Although to be aligned with todays guidance, many consumer brands will have some tidying up to do.
25 Jan 2017
Why âpredictiveâ is the wrong way to think about engaging with people
I’d like to propose a few ways to think about customer engagement which focus on proven behaviour and certainty, rather than presumptives and best guesses.
18 Jan 2017
Your webinar questions answered
The remaining questions from our opt-in vs opt-out fundraising webinar have been answered by the DMA team and the RNLI
13 Jan 2017
How does intent data lead to better marketing?
How can you improve the performance of your advertising campaigns across channels by using email intent?
11 Jan 2017
Opt-in vs opt-out consent
The DMA this week hosted a webinar discussing the merits of opt-in and opt-out consent for fundraisers
09 Jan 2017
Not seeing the results you want from your direct mail campaign?
Not seeing the results you want from your direct mail campaign? It’s time to clean up your data.
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06 Jan 2017
Talk Up A Wicked 2017
New Year is a perfect time for a new campaign - and what better resolution than to make it WICKED?