Canopy's 2016 Q4 Insert Market Review | Canopy's 2016 Q4 Insert Market Review | DMA

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Canopy's 2016 Q4 Insert Market Review


Canopy Media, the UK’s leading insert sales house for national press and magazines, are delighted to share with you our top line summary of the national press insert market for Q4 2016.

Following a year of extensive market monitoring, Canopy Media will soon be able to share with you our 2016 | Year in Review insert media learnings and observations.

With a year’s worth of research into the marketplace for national press, we can now start providing year on year analysis.

Whilst market insights can never be fully accurate, this update will provide you with a representative view which can be used as a basis for planning.

We collate inserts from all national newspapers, both in the North and the South, and use in-house analysis to produce the most accurate, comprehensive, industry leading market insight for inserts.

Carefully designed to help you understand where and when your clients competitive set are active, in addition to a creative, format and offer appraisal, our extensive insight has been developed throughout the year using multiple sources.

Your Canopy rep will be delighted to share more details with you and discuss further soon.

National Press Review - Q4 2016

Canopy Media recorded 442 insert campaigns in Q4 2016, spanning a multitude of markets.

Of the 442 campaigns, Canopy Media monitored 217 clients throughout national press.

Canopy Media independently recorded 1,988 insert campaigns in National Press in 2016.

In Q4, 45% of all inserts monitored were a single sheet, while 55% were multi-page formats.

Creative Review - Q4 2016

Q4 Loose Insert Creatives

Q4 Tip-On Creatives

We hope you find this market update interesting and of use. Should you have any questions or suggestions for future updates, please do get in touch with me direct.

Charlie Hands
Managing Partner
0207 611 8168

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