Talk Up A Wicked 2017

2017 is set to be a wicked year!

With the dawn of a new year comes the ideal opportunity to set the tone for the months ahead and recapture all the positives of the past. The best way to boost the feelgood factor is to shout about it and share the love, so now is a perfect time to launch a direct mail campaign or unveil a new website.

Here at DMP, we have just revealed our new look website. Bright and cheerful, it’s user friendly, customer facing and above all it’s simple and easy to navigate.

We chose the start of the year to launch the website because it felt right to set the tone for what we hope will be a successful 12 month for us.

It’s also a great time to tap into the energy of good intentions as potential customers look to the future.

A January direct mail campaign could include a special offer to tie in with sales time, or focus on the coming warmer months. The most important thing is to remember to personalise every mailing as much as possible – and there is no excuse for not doing this. Hello Market, DMP’s online, free-to-use, software allows simple, quick and efficient targeting, which is known to lead to better returns. (1)

Every business’s new year’s resolution should be to make their direct mail WICKED:

• Who. Think about the mailing’s recipient and tailor it to them.
• Image. Use relevant and attractive pictures on your mailer.
• Call to action. Be clear about what response you want to encourage and highlight it at every opportunity.
• Keep communicating. Use every reason to speak directly to customers, from highlighting special offers which you know will be of interest to them to marking an anniversary or birthday.
• Engage. Make sure mailers tie in with websites, blogs and social media for more opportunities to engage customers.
• Data. Use data to gain insights and use them to personalise direct mail. Make sure data housekeeping is up to date.

As DMPs md Tony Kemp said: “Keep being WICKED to make the most of everything 2017 brings.”

For ideas, tips and guidance check out the direct mail hub on DMP’s website www.doingmore.co.uk

-ends-

Note:

1. DMA 2015 Response Rate Report: 80 per cent of recipients are more likely to open mailings if they are personalised.