DMA - Data & Marketing Association

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B2B Event Promotion With Marketing Automation

 We will show you how to cover the entire B2B event promotion via email marketing and marketing automation, from the first invitation to the follow-up.

Yahoo Gemini - Let's Go Native

Yahoo Gemini launched over two years ago but remains the slightly forgotten younger sibling of other platforms. Find out about the exciting new targeting and ad formats that have been released which make Gemini the perfect arena to expand into.
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Ofcom removes 3% âsafe harbourâ for abandoned calls

Statement from Ofcom states that there is no material change compared to previous positions on silent and abandoned calls, but removes thresholds for both 
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Best Email List Building Strategies

US consumers will spend $523 billion online by 2020.  $523 billion. How will you tap into it? Build an email list, because it’s a powerful tool. Today you’ll learn best email list building strategies that will grow your business.
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Offline â the new channel for online retailers

Lara Bonney, UK Managing Director at Epsilon Abacus, discusses why the printed catalogue is increasingly important in driving sales in today's digital world.  
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Karmarama & Unibet take home DMA Grand Prix

‘Luck is no coincidence’ campaign for Unibet takes home the top prize at the DMA Awards 2016
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Karmarama wins DMA Grand Prix for Unibet

‘Luck is no coincidence’ campaign for Unibet takes home the top prize at the DMA Awards 2016