11 Sep 2018
Quantitative Research: We are not as unpredictable as we think
We all like to think that we act autonomously. Our consciousness – the inner narrative that makes us feel that we are free agents in the world – gives us the impression that we are in control of our actions, our thoughts and our beliefs.
10 Sep 2018
Legacy Fundraising Strategy: International Motivations for Legacy Giving
fastmap’s legacy fundraising research looked at 21 different countries across Europe, Asia, South America and the Nordics and asked prospective legators some basic questions about their motivations to leave a gift in their Will.
10 Sep 2018
Careers at the DMA Group: Writing manager
We seek a versatile midweight writer with a creative heart to join our in-house creative team as our Writing manager
07 Sep 2018
Nicola Sturgeon, Caroline Fairburn and Ruth Hunt at the CBI Annual Scottish Dinner: diversity and innovation key to Scotland's economy
The CBI's annual dinner saw keynote speeches touched on future challenges and what will be the key areas of investment needed to weather the Brexit storm.
04 Sep 2018
Advantages of Direct Mail
Even though nowadays online channels of communication are widely used, direct mail stands out for its great open rate which can easily reach up to 80%. Moreover, this channel of communication is not limited in time or space or format. Direct mail has a wide range of advantages, let us guide you...
21 Aug 2018
How To Supercharge The Effectiveness Of Your Content Delivery
Beautifully crafted content is a huge asset for business’s wishing to engage, interact, promote and sell to their target audience. Using unique and impressive creative marketing tools is the perfect way to personalise your brand, whilst showcasing your product and service.
17 Aug 2018
Regulation Hub Update - August 2018
DMA Contact Centre Council meet every month to actively seek to identify, reinforce, share and shape best practice. Find their regulation update here.
14 Aug 2018
Insurance Marketing : Vital Insights to Drive Sales
When it comes to insurance marketing it can be difficult to make your services standout from the competition.
14 Aug 2018
Marketers Plan To Shift To New Marketing Channels Post EPrivacy
In March 2018, Mailjet commissioned a new piece of research conducted by Morar Consulting to understand the effect that ePrivacy will have on marketing strategies and ROI following it’s implementation.