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The Class of 2020 - Championing Great Work I


What makes a DMA Award-winning campaign powerful, evocative, and truly unforgettable?

Listen to uncover the secrets behind the brilliant creative ideas, strategy, and final output that fuelled the best work in the industry.

Offering invaluable insight into the various challenges, planning, and results from the DMA Award winners. This session examines what goes into making a DMA Gold award-winning campaign.

Chaired by Jae Hopkins, Former Sales & Marketing Director, Eurotunnel, you will:

  • Explore a practical case study from Shiona McDougall, Global Chief Strategy Officer, RAPP and Jill Cress, Vice President Consumer Marketing, PayPal, on their Gold-winning Best B2C Campaign: A Little Win for Data-Driven Empathy
  • Understand the vision and road to implementation behind Different Kettle and World Animal Protection's Gold-winning Charity campaign: Don't Be Fooled by a Smile with Nick Holmes, Creative Director, Different Kettle and Tania Carrigan, Global Head of Communications Planning, World Animal Protection
  • Hear from Lisa Edwards-Webb, Marketing Director, Titan Travel and Alistair Ezzy, Managing Director, The Lettershop Group on what went into creating their Gold-winning Best Use of Mail and Travel and Leisure campaign: Titan Travel Worldwide Brochure - a Personalised Travel Experience
  • Enjoy insight from Ben Golik, Chief Creative Officer, M&C Saatchi and Linda Key, CEO, The Fragrance Foundation on the development of their Gold-winning Best Writing campaign: Fragrance Lasts


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