DMA - Data & Marketing Association

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The B2B industry launch the B2B Code of Conduct

The B2B marketing industry has united to draw up a Code of Conduct for both agencies and clients in an industry-wide collaboration.
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The importance of data hygiene as we transition out of lockdown

The impact of Covid-19 on customer data and what this means for data quality
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UKAEG Stages Export Month to Boost Global Trade

A partner of the DMA, UKAEG is launching a new online tool to support export strategies and a Going Global Masterclass for companies looking to build international revenue.
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Growth for fulfilment and direct mail firm despite challenges of Covid-19

A fulfilment and direct mail firm has seen turnover increase by more than 46% in the last 6 months compared with the same period a year ago, amidst a global pandemic and strict lockdown measures which have affected many businesses.
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What is Direct Mail Drip Marketing?

Drip marketing is the most effective strategy we implement at Mr Flyer - read on to see how it will impact your business.
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Marketing Automation in Print: AutoPoint Case Study

The newly formed Marketing Automation Hub, take a deep dive into the challenges, opportunities and success stories brought about by marketing automation.
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Marketing Automation in Print: Asurion Case Study

The newly formed Marketing Automation Hub, take a deep dive into the challenges, opportunities and success stories brought about by marketing automation.
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Tackling Fake Traffic from Artificial Engagement

The increase in technology has empowered marketers to perform much more targeted activity and in-depth analysis than ever before. However, artificial engagement is increasingly becoming the elephant in the room when planning digital media spend and reporting on its impact. The DMA's North...
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DMA Partner with The JGA Group to Increase Apprenticeships in Marketing

DMA Talent are on a mission to increase the number of new apprenticeship opportunities for young people who want to start a career in data and marketing.
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