12 Aug 2021
Customer Engagement starts with clean data
Scott Logie, Chair of the DMA’s Customer Engagement Committee, and Customer Engagement Director, REaD Group, discusses why SMEs must start prioritising clean data in order to improve their customer engagement.
10 Aug 2021
Creative Data Academy Scotland 2021: A look back at our three days
A group of 30 students, graduates and career changers from across Scotland and the UK joined us at Creative Data Academy Scotland last week, to help them find out what working in the data and marketing industry is like.
09 Aug 2021
Apple iOS 15 update: artegic responds to email tracking prevention with new ELAINE features
Apple iOS 15's new privacy features prevent tracking of email opens - artegic adapts its marketing automation software to the new requirements of the iOS 15 update.
05 Aug 2021
B2B Principles of Partnership Series: Building a Successful Agency-Client Relationship
Every agency and client dreams of having a successful, long-lasting relationship with one other. Nonetheless, great client-agency relationships are more than just transactional. They are true partnerships where both support one other to achieve their goals. So, how do you make sure you’re set...
29 Jul 2021
Top 5 Data Quality Challenges That E-Commerce Businesses Are Facing in 2021
Taking a look at the top 5 problems that e-commerce businesses are facing in 2021
22 Jul 2021
Award win for Brighouse direct mail firm
Brighouse-based Flow Solutions have been awarded ‘Direct Mail Marketing Company of the Year’ by the Yorkshire Prestige Awards.21 Jul 2021
Making Measurement Meaningful - The DMA's New Intelligent Marketing Databank
Learn about our Intelligent Marketing Campaign and how we can establish a common language and set of benchmarks from Data Stories Consulting, Global, MediaCom UK, PHD, Royal Mail MarketReach, Salesforce, The Telegraph, and WW (formerly Weight Watchers).
21 Jul 2021
41% of current industry measurement metrics do not reflect marketing effectiveness
The DMA has published the ‘Meaningful Marketing Measurement 2021’ report, the first in a series of analyses into marketing effectiveness, uncovered through examination of its new Intelligent Marketing Databank.
16 Jul 2021
Contact Centre Council Quality Assurance Roundtable
What is Quality Assurance? Call Centre Quality Assurance (QA) is a business process that can help ensure customer interactions are aligned with business goals.