29 Jun 2021
Could the curse of campaign-by-campaign basis data cleaning finally be coming to an end?
The campaign hierarchy could be changing - making data more relevant, more effective and more cost efficient
24 Jun 2021
Protecting Paws: Revisiting offline marketing to increase donors for the RSPCA
Discover how our data expertise and bespoke media strategy helped the RSPCA to gain more donors in a time when the pandemic made face to face marketing and events impossible.
23 Jun 2021
Royal Mail MarketReach: How Mail Can Help Build Net Promoter Score
Net Promoter Score has become an increasing focus for businesses, helping them react to customer sentiment, improve brand loyalty, and reduce churn. Tune in to hear from Royal Mail MarketReach and Waitrose & Partners to explore how mail can help you improve NPS.
16 Jun 2021
Regulation Hub Update - June 2021
DMA Contact Centre Council meet every month to actively seek to identify, reinforce, share, and shape best practice. Find their regulation update here.
16 Jun 2021
Code Worldwide confirmed as sponsors of UK wide Creative Data Academy
DMA Talent's UK wide Academy will run from Wednesday 8 – Friday 10 September, giving 30 aspiring data-driven marketers the opportunity to learn from data and marketing professionals and discover what working in the industry is like.
10 Jun 2021
WEBINAR: JICMAIL Q1 2021: Improved mail effectiveness seen throughout the customer journey
Join our webinar to hear Ian Gibbs, Director of Data Leadership and Learning, analyse the effectiveness of the mail channel over recent months and highlight how these changes can be implemented for improved mail results. Register here
10 Jun 2021
Door Drops' Vital Role for Brands
Join The Letterbox Consultancy, Newsquest, RSPCA, Edit, Cook Foods and On Agency to explore how door drops played a key role for businesses during the pandemic and how they will continue to help them thrive in the future.
01 Jun 2021
Digital Marketing Strategy Masterclass: 04 June 24
To provide digital marketers with a structured and practical approach to developing customer-centric digital marketing strategies. Develop a Planning framework to ensure your strategy lays the foundation for powerful strategy development.
27 May 2021
Can customer journey analytics improve conversions?
Customer journey analytics can tell us some of what we need to know about the routes customers take, but does it help us to improve conversions?