12 Sep 2013
FMCG media planners are missing a trick
I believe FMCG marketers are missing a strategic trick on reaching target people and getting inside their heads. I’m going to call this trick ‘new advertising mail’ and anyone involved in FMCG should embrace it.
31 Jul 2013
Iran â powered by email?
Most marketers don’t typically look to Iran for inspiration on email but there are definitely some interesting things happening there at the moment. Last week, for instance, saw the announcement that Iran has launched its own national email service. All Iranian residents from school age and...
09 Jul 2013
Member ContentThird-party inserts industry report 2012
The DMA Inserts Council has been monitoring insert sales volumes across the newspaper and magazine publishing groups for a number of years. This data is collected from the vast majority of the media owners in these sectors. The data collated and reported on by the DMA Inserts Council is an...
09 Jul 2013
Member ContentInserts industry report 2012
The DMA Inserts Council monitors insert volumes across all major UK magazines, newspapers and, from 2011, thirdparty mailings (see the separate Third party inserts industry report on the DMA website). The monitor is a useful tool used by media owners, media agencies and clients to gauge trends...
04 Jul 2013
Member ContentFrom letterbox to inbox - Building customer relationships 2013
Direct mail has faced a challenge to its place in the marketing mix over the last decade in the face of the rise of email and, more recently, social and mobile media. Yet physical communications retain an important place in consumers’ affections and can be a powerful option for...
24 Jun 2013
Can marketers live without the Edited Electoral Register?
The biggest electoral change in 80 years is about to take place, one that could have a profound effect on the Edited Electoral Register (EER), a valuable source of data for the marketing industry for over 30 years. Individual Electoral Registration (IER) will replace the current annual household...14 Jun 2013
Three reasons why I keep direct mail to inspire my work
As I’m a copywriter, I think receiving direct mail is truly fantastic. I suggest grabbing it all up and keeping it. Other than life insurance and PG Tips 2-4-1 promotions, here are three reasons why I use direct mail I receive to inspire my work...
28 May 2013