09 May 2013
Are high open rates holding you back?
Our findings last month on the Obama campaign caused a lot of debate but the bare facts of our analysis still stand – had Obama’s team optimized for improved open rates, their send volumes would have dropped and their all-important donations would have followed.
12 Apr 2013
Have we lost sight of the value âhuman interactionâ can bring to sales?
Research indicates that over 68% of buyers had some form of human interaction with a sales person prior to making their last three purchasing decisions. So have we lost sight of the benefit of telemarketing, events and field sales?
11 Apr 2013
Email & social media: strange or familiar bedfellows?
Email and social media marketing are not often considered together, but the two are similar in many ways in practice. Particularly if they’re considered as customer communications techniques aimed at increasing sales and advocacy from existing customers. Of course, there are other aspects of...
11 Apr 2013
Time to take a deeper look at your email
Some members of the Email Marketing Council recently published a paper introducing a new email metric called open reach. This metric very simply measures the proportion of your list that opens at least one email over a period of time. The authors of the paper (of which I am one) would freely...09 Apr 2013
Telemarketing can be annoying, but only when itâs not relevant
There’s been much press coverage about consumers becoming increasingly annoyed with telemarketing at home. Headlines in the Daily Mail stating “Silent ‘sales calls’ to home phones double in one year” have prompted Ofcom to develop an action plan to tackle nuisance...02 Apr 2013
Digital consumers in a digital age
The internet has become an integral part of so many activities – whether that is paying bills, booking holidays, shopping or even finding love – and its use is only continuing to grow.
28 Mar 2013
Horsemeat found in email marketing?
Last month, the Lord Nelson pub in Southwark started selling horse burgers. Yep - bona fide 100% horse. No beef. No bull. As well as providing an unusual spin on the food scandal, it also inspired a CNN reporter to see if she could tell the difference between the gourmet horse burger and a beef...
20 Mar 2013
Team Obama's tech genius says 2012 campaign "redefined brand communications"
Brand marketers must follow in the footsteps of Barack Obama's 2012 re-election campaign to succeed in producing personalised communications with customers, claims Harper Reed, the technology and data guru behind Obama's campaign.
27 Feb 2013