17 Aug 2017
Armageddon for calling prospects (B2B and B2C)?
The ticking time-bomb that is “the death of outbound calling” is about to explode. The ICO seem to believe outbound sales and marketing calling will be made opt-in when the new e-privacy regulations come into force next year. For legitimate, compliant businesses who rely on telemarketing...
15 Aug 2017
Consumers open, but are cautious to click
Email open rates increase, but those that click declines according to the latest Email benchmarking report 2017 from the DMA15 Aug 2017
Email benchmarking report 2017
Email benchmarking report 2017
15 Aug 2017
It's a great time to be in B2B
A summary of what's hot in B2B this week.
11 Aug 2017
Bedtime reading for planners
The Guardian's bedtime reading for planners, that sexist Google memo, the Silicon Valley 'coasters' and the dangers of programmatic buying, and thee Ice Kream Van Kometh, and how Jim Jong Un meant the first female Jamaican deejay finally got paid
03 Aug 2017
10 must-ask questions before you bring in the bots
Consumers are changing the way they prefer to interact with businesses, and businesses must respond. We’ve put together a list of questions to ask your business before you bring in the bots:
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02 Aug 2017
Mapp Digital Launches Unified Solution Suite, Provides Marketers with Shortest Route to Customer Engagement
Digital marketing giant brings together its Customer Engagement Platform and Digital Marketing Services to serve more than 3,000 customers across the globe
26 Jul 2017
Once is never enough...
I’m often asked by clients whether a SINGLE send email to 3rd party data is a productive means by which to get their message out. The honest answer is No! I’d rather they either kept their money or thought a bit more about what they want to achieve.
26 Jul 2017
The results are in! Find out how B2B Marketers feel about content marketing...
Content is king, but distribution is queen. And she wears the pants.