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CRMT GDPR News Digest Part 1

Are you up to speed? Read our round-up of the latest developments and guidance on GDPR compliance in marketing. 
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To insource, outsource or a bit of both?

The DMA Social Media Council provides advice for brands to solve their biggest customer engagement dilema
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GDPR and B2B marketing; will you be starting again from scratch in May 18?

I’ve been hearing some scary stuff lately, from businesses saying (or should that be praying) that GDPR will never happen, to those who are bracing themselves for a day one scenario. The polar views have one thing in common; lack of understanding of what needs to be done to comply. In this blog,...

Copy Cabana 2017

Join the creative cream at Copy Cabana on 27 September in Bournemouth
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Data8 acquires Box Data Limited with immediate effect

Data8 Limited, award-winning data quality management company, is pleased to announce today that it has acquired Box Data Limited.
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5 Tips for a Healthy Pipeline

A pipeline full of opportunities certainly feels healthier, than a sparse or empty funnel that will clearly not generate revenue. However, as is the case in many scenarios, less is often more. The ultimate goal is a lean, healthy pipeline with a high % of opportunities matching your target...

Getting Personal: how being human sets you apart from the digital crowd

We live in an age where almost all stages of the sales and marketing process can be digitised and automated – and indeed many businesses are taking that approach. However, in a world where 76%* of people prefer dealing with human beings over digital channels, the personal touch can be a strong...
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