03 Jul 2019
Choosing channels - how to select the most effective marketing channels
Every single marketing channel you use is important. However, selecting the most effective marketing channels and getting the mix right is not as simple as it used to be.
02 Jul 2019
DMA Talent Marketing Challenge finalists announced
The four finalist teams for this year's DMA Talent Marketing Challenge supported by Instagram have been revealed
06 Jun 2019
DMA Awards - Glorious Northerners
Want to find out who won at the DMA Awards 2018 from the North? Hear from The Armstrong Partnership, National Museums Liverpool and Mustard Media, the agencies behind some of the DMA shortlisted campaigns from the North – examining strategy, creativity and results with a fine-tooth comb.
03 Jun 2019
Profit from the power of handwritten notes
With robot help, handwritten messages became available. If you want to get attention from your customers - handwritten notes are the way to go. The open rate of handwritten messages is 40% higher than any other printed collateral. Read more.
30 May 2019
Don't look back in anger. 10 years of game changers in B2B marketing
Some musings on what have been the biggest game changers in B2B marketing in the last decade
17 May 2019
Member ContentEmail benchmarking report 2018
We've gathered 2017's key email metrics in one place to provide the most comprehensive industry benchmark available
15 May 2019
Member ContentGDPR and you, chapter one
New research shows how aware and prepared marketers are for the GDPR and who they think is responsible for the changes.
15 May 2019
Member ContentGDPR and you, chapter two
A quarter of businesses are not on course to meet coming GDPR changes, and B2B marketers are the least prepared, but the Brexit vote has not had the impact feared according to new DMA research
15 May 2019
Member ContentGDPR and you, chapter three
With a year to go until the GDPR comes into force, new guidance from the Information Commissioner's Office refocuses marketers' expectations, while Brexit has had a negative effect on marketers' trade both with the UK and with the rest of the EU. Read on.