24 Apr 2019
Why personas will transform your marketing strategy
If you’re even a little bit unsure about persona documents, you’re not alone – nearly 80% of marketers indicated they were confused about what buyer personas were [i].
15 Apr 2019
Creating emotional connections in an era of hyper-personalisation
Personalisation can’t be a one-sided exercise based on data alone. It is vital that marketers have a feed of insights gained from quality, one-to-one conversations with customers, made richer because they’re conducted by real humans, in real-time.
12 Apr 2019
Supercharge your marketing with a smart segmentation strategy
Segmentation is the classification of different groups of consumers or organisations, based on similar needs, behaviours or interests, allowing businesses to be smarter in their targeting and create messages that resonate with particular segments.
10 Apr 2019
The Lead Generator's Guide to Creating Unique B2B Content
We all know content is important, but how do you create unique, original content that will stand you apart from your competitors?03 Apr 2019
The changing anatomy of the B2B Buyer
Discover what B2B marketers can do to adapt and excel in the new dawn of B2B buyers.
20 Mar 2019
The Rise of Chatbots in the B2B world
So, you’ve been hearing all about the rise of artificial intelligence (AI) in B2B marketing but have you really investigated how these technologies can help drive better CX and increased leads?
20 Mar 2019
Benchmarking your B2B results
Do your B2B marketing results stack up? Test them against the industry with Enigma 2.0 - our intelligent planning hub...
19 Mar 2019
How to Create a Buyer Persona Template for your Business
Marketers constantly try to create the perfect buyer persona for their business, not many though have a good grasp on how to do this properly. In this article we show you how to create a buyer persona template to use for your own business.
14 Mar 2019
How the robot revolution can improve your B2B results
AI is still in the early adoption phase for many B2B marketers. But to ensure you stay ahead of the curve and provide the best sales journey for your prospects, we’ve put together this helpful eBook.