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DMA Talent Marketing Challenge finalists announced


After a rigorous judging process, the four finalists for this year’s Student Marketing Challenge supported by Instagram, have been selected.

The four finalist teams are:

  • GMT Agency, University of Greenwich
  • GEMM Agency, University of Greenwich
  • Beyond Digital, Northumbria University
  • Be Seen Consultancy, Northumbria University

Instagram provided a b2b brief, which challenged students to prove to marketers that Instagram Stories drive business results. Over 260 students from universities and colleges across the UK took part.

George Sanders, Client Director at Earnest (Instagram’s marketing agency) was on the judging panel and said:

“All of the finalists did a fantastic job of capturing the spirit of Instagram's ambitions and objectives. The strategic thinking was robust and well supported by sound research, and both the creative tactics and the execution of their responses were imaginative and fun.”

The four finalist teams will pitch to a panel from Instagram and Earnest at DMA House on 11 July, where the winner will be announced later that evening at a networking reception held as part of DMA Talent: Summer school in central London, taking home a cash prize of £1,500.

The runners-up won’t go home empty handed either as Instagram have prepared some goody bags for all the finalist teams, with something extra special for the winning team!

Keep up to date with the finalist pitches on 11 July and be amongst the first to know by following us on Twitter @DMATalent and our dedicated Marketing Challenge Instagram page @DMA_Talent_MarketingChallenge.

Interested in finding out more about DMA Talent's Marketing Challenge? Click here for more information about the challenge and click here to go to the home of DMA Talent for all the latest news and information about all of DMA Talent's programmes.

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