28 Feb 2022
DMA Scotland are celebrating Scottish Apprenticeship Week 2022
Scottish Apprenticeship Week shines a vital light on the important role apprenticeships play in supporting people, employers and the economy. Not only do apprenticeships provide opportunities for businesses to adapt, they also help sustain, strengthen and make their business (and industry) more...![T-ef26b4d9ece7644982b974abfa044bde-scotappweek22-linkedin-social-graphic-orange.jpg](/uploads/articles/T-ef26b4d9ece7644982b974abfa044bde-scotappweek22-linkedin-social-graphic-orange.jpg)
23 Feb 2022
Future Trends: The Value of Sustainability
Your sustainable choices and actions make you unique. While other factors remain important, brands should invest in the opportunities’ sustainability can offer to gain and retain customers. Find out how to act on what’s close to your customers’ heart and start building today a more...![T-345a60347f072c7a057f3332eb34fb79-future-trends--the-value-of-sustainability_research-articles-copy.png](/uploads/articles/T-345a60347f072c7a057f3332eb34fb79-future-trends--the-value-of-sustainability_research-articles-copy.png)
23 Feb 2022
Intelligent Marketing
The DMA is the driving force of intelligent marketing, on a mission to create business environments and cultures of excellence for the UK creative, data and marketing industries. With thoughts from DMA Chair Stephen Maher, we explain our vision of intelligent marketing, why it matters to you and...![T-cHJldmlldw%3D%3D-introducing-intelligent-marketing-web.png](/uploads/articles/T-cHJldmlldw%3D%3D-introducing-intelligent-marketing-web.png)
15 Feb 2022
How to Start Your Sustainability Journey
The aim of this article is to offer a starting point for becoming more sustainable in print media. This article is split into brands, suppliers and agencies to cater to the different needs each organisation has.![T-97a6b44042562f602fa9c86ee155e143-microsoftteams-image3.png](/uploads/articles/T-97a6b44042562f602fa9c86ee155e143-microsoftteams-image3.png)
11 Feb 2022
Sustainability Glossary from the DMA Print Council
The many terms around sustainability can become confusing. To help others better understand the process and provide support for a more sustainable future, the DMA Print Council has shared important words and phrases, as well as successful industry projects.![T-39ed598ba44584084927e835caeeadf3-sustainability_glossary_from_the_dma_print_council_print_council.png](/uploads/articles/T-39ed598ba44584084927e835caeeadf3-sustainability_glossary_from_the_dma_print_council_print_council.png)
07 Feb 2022
Ad Net Zero Update
As part of the UK government’s overall strategy on climate change, twelve months ago the Advertising Association launched its campaign Ad Net Zero with a commitment on behalf of all UK advertising to reduce the climate impact of our industry to ‘real net zero’ by 2030. The DMA has been an...![T-588cfcb5c994322ad3f8d41566fddfb2-ad-net-zero-update_print-council.png](/uploads/articles/T-588cfcb5c994322ad3f8d41566fddfb2-ad-net-zero-update_print-council.png)
01 Feb 2022
Social Media Marketing: Strategy, Tools and Tactics Masterclass: 22 May 2024
This two-day course gives practical advice that will help you boost your social media marketing results. Learn how to develop a strategy, set objectives and identify social influencers. Discover the best social platforms for you and plan your social content effectively.![Social Media Marketing: Strategy, Tools and Tactics Masterclass](/uploads/articles/T-8bc18d16c5554675a28bed36064e04b2-social-media-marketing-strategy-tools-and-tactics.png)
28 Jan 2022
DMA Email Council Trends for 2022
Ten experts from the DMA Email Council give their trends for 2022.![T-fc36f104b624d17d19025cf460279ded-dma-email-council-trends-for-2022_research-articles-copy-2.png](/uploads/articles/T-fc36f104b624d17d19025cf460279ded-dma-email-council-trends-for-2022_research-articles-copy-2.png)