26 Jan 2022
Responsible Marketing Update
Data duplication, non-compliance, managing consent and preferences: our industry is faced with many unique challenges. So how can you keep your marketing compliant? Find out alongside the DMA and OneTrust.
25 Jan 2022
Future Trends: Influence in the Age of Social Media
What does ‘influence’ look like as we are living between the physical and the digital world? Social media and the other digital channels are good at getting your customers’ attention, but do they influence purchasing behaviour?
25 Jan 2022
Future Trends Series - Influence in the Age of Social Media
How does a shortage of truth and trust in social channels effect influencing customers? Gain insight into today's challenges from the DMA, Complex Creative, REaD Group, TMW Unlimited, M.i. media, and VCCP.
21 Jan 2022
Creatives most prominent marketing personality type with Persuaders the rarest
With over 2,300 quiz completions, the DMA reveals the most common personality types among both students and current industry professionals
21 Jan 2022
DMA and Sixth Sense Training Increase Scotland Apprenticeships
How is the DMA helping aspiring marketers get ready for the world of work? Find out about our partnership with apprenticeship provider Sixth Sense Training, DMA Scotland’s #DemocratiseDataPledge, and our new jobs board for DMA Corporate Members and Student Members.
20 Jan 2022
EA and The Kiyan Prince Foundation win DMA Awards Grand Prix
'Long Live the Prince’ campaign by Engine, for EA and The Kiyan Prince Foundation, takes home the top prize at the DMA Awards 2021
20 Jan 2022
DMA Awards 2021: Grand Prix Reveal
At our 2021 DMA Awards Night, over 100 campaigns won Gold, Silver, and Bronze titles. Find out which one will earn the ultimate prize in marketing.
14 Jan 2022
Data privacy complaints about DMA Members fall in 2021
Data, privacy and quality continue to lead complaints received by the DMC, with the number of complaints about non-DMA Members rising and DMA Members falling year-on-year
13 Jan 2022
Internal Policy Framework for Vulnerable Consumers
A 2017 study by the Financial Conduct Authority (FCA) found that 50% of UK consumers show one or more characteristics of potential vulnerability. Find out how you can protect at-risk individuals alongside the DMA Vulnerable Consumers Working Group.