28 Jan 2020
Member ContentFuture Trends: Speak and Listen
In the first article of our Future Trends 2020 series we will analyse brands voice-strategy and how this channel is destined to become a significant point of interactions between brands and their consumers.
28 Jan 2020
Future Trends 2020
Welcome to our Future Trends series, part of our 2020 Customer Engagement campaign in collaboration with Paragon, Collinson, dotdigital and in partnership with Foresight Factory.
24 Jan 2020
Google to phase out Third Party Cookies
The tech giant wants to move to “privacy-preserving and open-standard mechanisms” while maintaining “an ad-supported web."
24 Jan 2020
Value of Data: The Happening
The DMA in partnership with the Centre for Design Informatics hosted The Happening, sponsored by Merkle and with participants from Data for Children Collaborative with UNICEF, The Data Lab, ASDA, Amazon and University of Edinburgh.
23 Jan 2020
Cookies, Change and Constant Disruption
The Responsible Marketing Committee got together to discuss cookies, change and constant disruption..png)
23 Jan 2020
Email Council: Data Hygiene
We asked the DMA Email Council to discuss this statement “marketing teams have objectives and KPIs around volume. This goes against what we know about data quality and effectiveness.” We wanted to know if it was true and if so, what we could do to change it.
23 Jan 2020
Member ContentConsumer Email Tracker 2020
What do customers think about email? What do they like to receive from brands? What content do they prefer? How can brands get consumers to sign-up and avoid them unsubscribing too? Discover why email is still the most loved channel by customers.
22 Jan 2020
Is Artificial Engagement Impacting Your Marketing?
Is Artificial Engagement Impacting Your Marketing?