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Coronavirus: This Was The Week That Was

The UK creative, data and marketing industries continue to respond to Coronavirus with key comment, light touches and creative inspiration. Each week this blog will pick several must-reads as we track effects on a data and marketing community facing up to a unique challenge. This week features...
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Online Harms Legislation: Barrister Charlotte Yarrow on the Implications for the Digital Marketing Sphere

Furnival Chambers' Barrister Charlotte Yarrow unpacks the online harms legislation and the potential implications for business and regulation.
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Value of Data and the IDM

Enrol on an IDM course and transform how you engage with data
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Data Best Practice: Maintaining Good Data Hygiene

From the DMA’s Customer Data Council, the fifth in a series of articles looking at good data practice in marketing.
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Pride 2020 with Outvertising

See the Advertising and Marketing industry's LGBTQ+ advocacy group's series of online events for #Pride2020.
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Pathways to Creativity 2020

Join us as we delve into the world of creativity. Hear from a selection of creative hotshots as we ask how can we champion creativity and pioneering thinking throughout our industry – and beyond?
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Member Content

Pathways to Creativity 2020

The DMA has teamed up with Foresight Factory to provide valuable research on how and why brands have bolstered creative methods to connect with consumers. Get the inside track on why creativity is crucial now more than ever.
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Coronavirus: New Consumer Trends - Will They Last?

So far so good. Brands who offered a good response to the pandemic have received trust from their customers. But what is going to happen now that everything is about to re-open?
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Why We Must Use Creativity to Rebuild Trust

How can we use creativity to reset people's trust in UK businesses? Chair of the DMA Creative Committee, Debi Bester, and leading creatives discuss this new burning brief as we bring a new-look Campaign for Great British Creativity back front and centre
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