Value of Data and the IDM

An initiative born in Scotland, the DMA joins forces with partners and advocates as we seek to reshape the understanding of the true worth of information.

We’re keen to help everyone in the data and marketing industry discover the true value of data and boost this knowledge for the benefit of marketers and consumers everywhere.

Our learning offering is driven by the IDM and will help you build up your own marketing excellence through top-notch, inspiring courses.

Professional Diploma in Data-driven Marketing – Tuesday 8 September

Conversion Rate Optimisation – Friday 11 September

Data-Driven Marketing – Tuesday 24 September

Google Analytics: Essentials – Monday 26 October

Google Analytics: The Complete Guide – Monday 26 October

Google Analytics: Advanced – Tuesday 27 October