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Value of Data and the IDM


An initiative born in Scotland, the DMA joins forces with partners and advocates as we seek to reshape the understanding of the true worth of information.

We’re keen to help everyone in the data and marketing industry discover the true value of data and boost this knowledge for the benefit of marketers and consumers everywhere.

Our learning offering is driven by the IDM and will help you build up your own marketing excellence through top-notch, inspiring courses.

5 August 2020 - Data Analytics for Marketers

7 September 2020 - Professional Diploma in Data-driven Marketing

24 September 2020 - Data-Driven Marketing

Hear more from the DMA

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