Pathways to Creativity 2020

Building on the insights from our Pathways to Creativity research, join us as we explore the methodology surrounding creativity.

We’ll take a deep dive into what the findings in our Pathways to Creativity research means for marketers and how to use these learnings to bolster creativity within our industry.

Chaired by Tony Spong, Managing Partner, AAR Group you will:

• Learn about the four key customer trends identified by our Pathway to Creativity research: collaboration, experience, personality and authenticity from Tim Bond, Head of Insight, DMA
• Discuss key trends from the report in relation to innovations we've seen within the industry amid coronavirus and the effects that creativity has had on businesses' response to the crisis
• Hear a panel discussion featuring Matt Bennett, CCO, ZAK, Debi Bester, Chief Changemaker, Department of Change and Nicky Bullard, Chair and Chief Creative Officer, MRM on what they think key trends from our report means for marketers