31 May 2016
Consumers do not consider themselves loyal
New research by the DMA suggests consumers do not consider themselves loyal.
27 May 2016
Member ContentIP address, phone number, location data: what is personal data?
Tackling a question that vexes marketers, the DMA’s Zach Thornton explores what we mean when we say “personal data”
25 May 2016
Two years until the GDPR comes into force
Today the EU General Data Protection Regulation (GDPR) becomes law, but there are two full years - 730 days and counting - before the law comes into force
24 May 2016
The top 10 DMA community stories 2015
Read on for the list of the most read stories produced by DMA members from 2015
24 May 2016
The top 10 DMA stories from 2015
Read on for the list of the most read stories produced by the DMA over 2015
24 May 2016
Member ContentGDPR guidance - ICO announces what it will publish and when
The Information Commissioner's Office gave more details on Friday 20 May 2016 about the General Data Protection Regulation (GDPR) guidance it will publish
19 May 2016
Member ContentSocial Data: A Missed Opportunity?
The DMA Insight: Social data integration 2016 report, sponsored by Brightmatter , shows that more than half of marketers rarely or never use social data to generate relevant content for other channels, such as email
19 May 2016
Infographic: understanding social data
See our new infographic, showing how marketers use social media, and how they could use social data in their wider marketing
19 May 2016
How To Use Social Media Effectively, And The Barriers To Doing So
The DMA Insight: Social data integration 2016 report, showed the objectives marketers have for social media, and the barriers that prevent them from reaching their goals.