Infographic: understanding social data

See our new infographic, showing how marketers use social media, and how they could use social data in their wider marketing

People use social media for a variety of tasks, but posts are voluntary and will most likely reveal something about the poster.

Social can therefore be an invaluable source of consumer data.

However, few marketers use social data to help produce targeted content in their marketing. Which could be a missed opportunity.

Watch our experts discuss the use of social, and discuss social data, and download the infographic below.

Download: How marketers use social data

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