Social Data: A Missed Opportunity?
19 May 2016
The DMA Insight: Social data integration 2016 report, sponsored by Brightmatter , shows that more than half of marketers rarely or never use social data to generate relevant content for other channels, such as email
So why is this? We asked marketing experts.
Here's what they said, but before you do, download the infographic here.
Participants include senior marketers from:
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