The top 10 DMA community stories 2015

Read on for the list of the most read stories produced by DMA members over the past year

With topics ranging from creativity, to new media, to the law and more, these are the most read articles published by our community in 2015. When you have finished, you can have a look at the 10 most popular stories published y the DMA in 2015 too.

• Best Practice: SEO For Businesses & What's Hot In 2015

In our latest offering on ‘Best Practice’ guidelines for online services, we thought we’d take a quick look over what has been (and what will continue to be) a talking point in SEO circles this year, wrote Mark Buckingham

• UK Tribunal rules against third-party consent. Marketing consent must be informed and unambiguous

HM Courts and Tribunals (the Tribunal) has delivered the most robust and complete judgement against marketers who “harvest” marketing lists from third-parties, wrote Steve Henderson.

• The Creative Sector is Thriving

In March, the London Stock Exchange published its research paper, showcasing 1000 Companies to Inspire Britain, wrote Jim Piper.

• How to Increase Direct Mail Responses

Direct mail is one of the most effective forms of marketing, yet with any marketing initiative activity, you need to measure its efficacy, wrote David Amor

• A new golden age of direct mail

Advertising Week Europe is drawing to a close and I’ve enjoyed being part of numerous stimulating and engaging conversations, says MD for media at MarketReach Jonathan Harman

• Brands are slowly returning to printed communications as response rates continue to grow

Print has and always will be one of the best ways to communicate to customers and consumers short of picking up the phone and speaking to each one individually, wrote Owen Purkis

• Ten ways for financial services brands to engage with Millennials

For marketers, Millennials are a desirable group. Always on, these digitally savvy 18-33 year olds [according to research from the Pew Research Center], are brand loyal and powerful word of mouth advocates, wrote Adrienne Grubb

• Three reason's why direct mail marketing campaigns can be more successful than email marketing

In today's technologically advanced society, many businesses presume that direct mail marketing campaigns will not be as effective as modern digital marketing strategies, wrote Gerry Johnstone.

• How to Use an Outsourced Lead Generation Company Effectively

One of the most difficult decisions a company has to make is whether to outsource lead generation to a third party company rather than employing their own people, wrote Andy Dickens.

• My life with the Internet Of Things, Gold Apple Watches & Is Privacy simply Good Business Sense?

There has been a blizzard of publicity and hype around wearables and the Internet Of Things (IoT), which only seems to be increasing as companies use it to garner epic valuations, wrote Gilbert Hill.