20 Dec 2019
Harnessing Creative Tech and Data in Advertising
What do marketing campaigns look like in the data-driven context, how do we understand customer behaviour and psychology, and harness the interface with ‘things’ and location data?
19 Dec 2019
How do we get marketing on the agenda in schools?
Careers Education in schools has been receiving some much needed focus since the introduction of the governments National Careers Strategy at the end of 2018. Its ambition is to ensure all young people understand the full range of opportunities available to them, learn from employers about work...
13 Dec 2019
General Election 2019: Conservatives romp to victory
Last-minute nerves put the Conservatives on shaky ground, but they pulled through to win a majority of 364.
12 Dec 2019
UK Elections - Does Email Point to Engagement . . . or Divorce?
In this post, we’ll look at subscriber engagement - which programs are generating it, and are there any clues to voting intentions!
12 Dec 2019
Regulation Hub Update - December 2019
DMA Contact Centre Council meet every month to actively seek to identify, reinforce, share and shape best practice. Find their regulation update here.
12 Dec 2019
UK Elections - Can Politicians Deliver Like Their Email Programs?
Britain goes to the polls again this week. Many will be delighted for it to be over – why can’t our politicians be more like good email programs: authentic(ated); good reputations; low complaints, and solid delivery?
11 Dec 2019
General Election 2019: who is going to win?
A new poll sees the Conservatives’ lead narrowing. Does it spell disaster for Boris?
10 Dec 2019
DMA Insight: The Culture of Learning
A solid company culture is key to the long-term success of any organisation. In particular, the culture of learning seems to drive a strong positive impact for businesses. Here are our insights from the DMA’s Business Skills Census 2019. Read on to find out how to create a positive culture of...
06 Dec 2019
The Rosemary Smith Award for Responsible Marketing
The Data Protection Network and Opt-4, in partnership with the DMA, have launched, an award to recognise efforts by individuals or teams to act like responsible marketers. But what do we mean by that?