24 Jul 2020
Email Deliverability - Is 98.5% Good Enough?
The DMA’s Email Council review if the stats on ‘what good looks like’ for UK senders when it comes to delivery, open and click rates from our Email Benchmarking Report is really good enough.
24 Jul 2020
The Government Door Dropped 30 million Coronavirus Letters to UK Households. Why?
The Door Drop Hub examines the Government’s use of door drops throughout the coronavirus pandemic.
23 Jul 2020
Coronavirus: A Record Decline in UK Marketing Budgets
One of the impacts of the Coronavirus has been to cut marketing budgets to their lowest levels in twenty years, according to the latest IPA Bellwether Report for Q2 2020. Read on to find out which areas have been worst hit and what the future might have in store.
23 Jul 2020
OneTrust: Going the Extra Mile - Beyond Regulatory Compliance
Can you turn marketing and consent options into a positive experience for your customers? Tune in to find out. Gain valuable insights from experts and listen to a lively panel discussion.
22 Jul 2020
Coronavirus: The Post-pandemic Consumer
Many countries are now moving to a post-lockdown phase. What kind of customers should we expect to meet? What are their expectations for the future? How have their needs been altered by the experience of the pandemic? Read on to find out.
22 Jul 2020
Value of Data: Searching for Value in the Age of Data
Watch Firas Khnaisser, Head of Decisioning, Standard Life Aberdeen and Chairman, DMA Scotland fascinating talk from The UK Advertising Export Group's UK Advertising Summer Showcase on how to find value in the age of data.
21 Jul 2020
Preparing Your Agency for a Post-Pandemic World
How can you ensure your agency not only survives but thrives in a post-coronavirus world? Join Moore Kingston Smith, ENGINE and Wax/On online to find out. Gain valuable insights from experts; listen to a lively panel discussion, and have your questions answered.
21 Jul 2020
Coronavirus: June 2020 - Business Impacts Barometer
Find out how your organisation fits in with others across the UK data and marketing industry in response to the pandemic. Uncover the findings from the fourth phase of our examination of how businesses have been impacted in June.
21 Jul 2020
Data Best Practice: Acquiring New Data under GDPR - A Case Study
From the DMA’s Customer Data Council, the sixth in a series of articles looking at good data practice in marketing.