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Coronavirus: June 2020 - Business Impacts Barometer


Discover the findings from our fourth monthly barometer on our industry’s attitudes to the evolving coronavirus challenge, generated thanks to the kind contributions of around 80 responses from across the DMA community.

In this June edition (with a long read here), many businesses surveyed continue to experience ramifications on revenues throughout this transitional period of the lockdown being eased.

Our findings highlight:

  • Over a third of people are very concerned about the impact of the coronavirus on their business
  • The increase in the belief that coronavirus was harming public trust in brands and marketing – up to 29% from 17% in May
  • Those working from home has increased from 80% in May to 84%

The report also reveals that there is increased difficulty in the ability to carry out marketing programmes with:

  • 47% of people saying marketing is now more challenging for them as an organisation
  • 27% of those asked suggested they found it challenging to meet their customers’ needs

On the upside:

  • There is growing confidence in those believing that their organisation can continue to operate financially given the implications of the outbreak
  • Businesses are looking to retain talent but may have to delay future hires
  • Many more businesses than before are offering skills development and learning opportunities during the lockdown

Download the visualiser.

Catch up on our May and April editions.

The DMA continues to lobby Government to address our industry’s key concerns. For the latest business support and guidance around the coronavirus, head to Coronavirus: Advice and Help.

Hear more from the DMA

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