FAQs: Web data | DMA

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FAQs: Web data


Web data analysis concentrates on how visitors to your website interact with your content. The primary purpose is to understand which areas of the website are “sticky” and which are not, as well as to recognise the effectiveness of your campaigns at driving visitors, and areas where your site fails to deliver the desired outcome.

The document, produced by the DMA Data Council, answers the following questions:

  • What is web data?
  • What do I need to know?
  • What will I do with the data?
  • What data can I collect?


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