FAQs: Web data

17 Jul 2012

Web data analysis concentrates on how visitors to your website interact with your content. The primary purpose is to understand which areas of the website are “sticky” and which are not, as well as to recognise the effectiveness of your campaigns at driving visitors, and areas where your site fails to deliver the desired outcome.

The document, produced by the DMA Data Council, answers the following questions:

What is web data?
What do I need to know?
What will I do with the data?
What data can I collect?

web_data_faqs.pdf

Georgina Lippa

Data & Marketing Associations
Project Manager, Media Channels

Subscribe for industry news, insight and analysis

Hear more from the DMA

Please login to comment.

Comments

From Compliance to Trust: The Future of Marketing in a Data-Driven World

This article is written by MBA Group Ltd.

How to use the checkout experience to build loyalty and reduce abandoned baskets

As abandoned baskets reach the highest levels in a decade, how can you make sure your customers successfully checkout?

Nailing Black Friday Personalisation: Innovative Campaign Strategies

As Black Friday approaches, marketers face pressure to captivate customers. The '23 season showed how brands use real-time data, AI, and dynamic content to tailor their messaging and boost engagement. Learn from them to shape your strategy.

Telemarketing - obsolete tactic or powerful strategic tool?

Telemarketing continues to hold a significant place in the marketing strategies of many businesses, despite a relentless wave of digital transformation. Contrary to common misconceptions, telemarketing is not an obsolete tactic.

Filter By

Connect to

Are you looking for a...

Choose a business type

Choose a business type

Choose a business type

and/or enter a company name, postcode or keyword

FAQs: Web data

Comments

Related Articles

From Compliance to Trust: The Future of Marketing in a Data-Driven World

How to use the checkout experience to build loyalty and reduce abandoned baskets

As abandoned baskets reach the highest levels in a decade, how can you make sure your customers successfully checkout?

Nailing Black Friday Personalisation: Innovative Campaign Strategies

Telemarketing - obsolete tactic or powerful strategic tool?