18 Jun 2012
Member ContentData privacy: What the consumer really thinks
The meaning of privacy is changing Whilst the concept of privacy remains important to individuals - and one that they are still largely concerned to protect - this study confirms that notions of privacy continue to evolve in response to the spread of new digital technologies and the...
14 Jun 2012
FAQs: Linking location and digital data
Location data in this context is data about consumers, individually or in aggregate, that can be linked to a geographical location. Examples would include demographic, socio-economic and lifestyle characteristics or purchasing behaviour relating to postcodes, store catchments or shopping...
14 Jun 2012
FAQs: Social media data
Social media is essentially Word of Mouth on steroids. It is, fundamentally, an online, two-way conversation between two entities, either two people, a person and a company or even (by the strictest definition) two companies. Online social media has allowed anyone to contribute to...14 Jun 2012
FAQs: Web analytics
Web analytics is a discipline which developed to permit reporting of activity on websites. Essentially it tells you about how many visitors come to your site, how long they spend and what they do while they are there. It has developed over time to include affiliated analysis activities such as...
30 May 2012
Boost your customer lifecycle email strategy
Your email subscribers will have different levels of engagement and needs at depending on where they are in the customer lifecycle. You can improve yourcustomer lifecycle email strategy by focusing on three strategies: 1) send welcome messages; 2) convert your subscribers into clients; and...
30 May 2012
Mind the marketing gap - go transpromo
Transpromo marketing provides an ideal opportunity to engage customers where an electronic relationship has already been established. It is commonly used to addmarketing to transactional messages, such as invoices, statements and bills. In the same way, you can use transactional emails to extend...
28 May 2012
EU data reform timetable published
The European Parliament has published a timetable for its consideration of the draft Data Protection Regulation. A first working document from Jan Philipp Albrecht (an MEP in the German Green Party), who is leading the Civil Liberties Committee’s (LIBE) work on the proposal, is expected in...
25 May 2012
Europe reveals child online safety plans
The European Commission (EC) has announced a new strategy to make the internet safer for children. Apple, BSkyB, Facebook, Google, Microsoft and Vodafone are among the companies that have signed up to the initiative. The aim is to create better online content for children and teenagers and...
22 May 2012
Cookie compliance - where you need to be
The one year’s grace period the Information Commissioner’s Office (ICO) gave organisations before it began hard enforcement of the new rules on cookies expired on Saturday 26 May 2012. For those of you that didn’t manage to meet the deadline, you’ll be happy to hear that you’re not alone. The...