DMA - Data & Marketing Association

Filter By

Show All
X

Connect to

X

Creative services government contracts to be made available to more businesses

The DMA has been working to have the process opened up to members.
T74ec1d9db599-your-opinion-counts_574ec1d9db49f-200.png

Consumers do not consider themselves loyal

New research by the DMA suggests consumers do not consider themselves loyal.
T75945e7b57f1-capture1_575945e7b5754-75.JPG
Member Content

IP address, phone number, location data: what is personal data?

Tackling a question that vexes marketers, the DMA’s Zach Thornton explores what we mean when we say “personal data”
T-57482d99a3124-confusion-maze1_57482d99a3086-1.png

Two years until the GDPR comes into force

Today the EU General Data Protection Regulation (GDPR) becomes law, but there are two full years - 730 days and counting - before the law comes into force
T-57445e53647e5-730-800x_57445e53646e5.jpg
Member Content

GDPR guidance - ICO announces what it will publish and when

The Information Commissioner's Office gave more details on Friday 20 May 2016 about the General Data Protection Regulation (GDPR) guidance it will publish
T74309f16fc09-ico-plus-hand00x_574309f16fb54-75.jpg

Infographic: understanding social data

See our new infographic, showing how marketers use social media, and how they could use social data in their wider marketing
T-573d7ff5172bb-thumbnail_573d7ff5171c2-4.png
Consent Preferences