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Persado: Marketing Creative - From human + Guesswork, to human + Machine

Join the revolution and take your business to the next level with AI. Join Persado and Virgin and learn how AI can be a powerful tool to improve customer relationships, drive personalisation, and help you to understand what makes a great piece of advertising tick.
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Centre for Data Ethics and Innovation announces first consultations

The CDEI has asked for responses to consultations on online targeting and bias in algorithmic decision making
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DMA insight: hitting your email goals

We learned things are going pretty well with your email campaigns, but are you looking for a few more pointers? Get top tips from our latest bite-size infographic.
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A political update

While things have been quieter with Brexit, more is coming up on the political agenda in the next few weeks.
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Zuckerberg's pivot to privacy: are they finally cottoning on?

Yesterday, Facebook founder Mark Zuckerberg announced sweeping changes in Facebook, WhatsApp and Instagram that would see greater privacy rights for platform users.
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Automation and intelligent marketing is transforming how we engage customers

New research from IBM and National Retail Federation discusses the implications and challenges of a more automated and intelligent marketing future for brands, with skills being the key to making these aspirations a reality.
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DMA Awards Industry sector winners

DMA Awards 2018 winners, OLIVER, AXA PPP Healthcare and Propellernet present a session jam-packed with award-winning strategy, creativity, and insight from the super-talented teams on how they managed to attract the judges’ attention and win.
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The AI Summit, London

The World’s Largest AI Event for Business is back: The AI Summit, London. Explainable, Practical, Responsible AI with over 500 speakers – including the CEOs of British Airways, Barclays, and Addison Lee – will convene for the Headline Show of London Tech Week taking place this June 12 to...
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Ways to amp up creativity

Simple ways to amp up creativity and boost motivation
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