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Asda join Synectics Solutions as sponsors for Manchester's Creative Data Academy

2019’s Creative Data Academy programme continues tomorrow in Manchester, giving another 30 aspiring data-driven markers the opportunity to connect with employers and discover the wide variety of roles available in the industry.
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Regulation Hub Update - April 2019

DMA Contact Centre Council meet every month to actively seek to identify, reinforce, share and shape best practice. Find their regulation update here.
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ICO releases consultation on suggested code of practice to help protect children online

The consultation follows a proposal from the online harms whitepaper that suggested creating an independent online regulator could create a code of practice for online companies.
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DMA Insights: Marketer's view on channel and trust

Marketers and customers like chalk and cheese when it comes to communication channels – what they use, prefer and trust
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Winning trust and loyalty will be key to solving marketers' digital dilemma

Mintel’s thoughts on the key trends from Adobe Summit 2019 point to the dilemma that marketers are facing: it’s easier to reach customers but harder to get them to care. We dive deeper into how to gain their trust and their loyalty.
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Creative effectiveness in door drop - examples from 2019

The DMA Door Drop hub delves into Creativity in Print, showcasing some of the best Door Drops to grace our doormats in 2019.
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Frictionless flexibility key to engaging customers in a fragmented digital media world

In an increasingly fragmented digital media landscape, Deloitte releases its latest findings into how American consumers are 'piecing together' a world that fits their needs. But what are the implications of this approach and will the costs eventually outweigh the benefits?
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The industry loses a legend

The data and marketing industry has sadly lost one of its most influential figures, Rosemary Smith
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The Creative Data Academy: Tesni Filzek's Experience

Biochemistry student Tesni Filzek was one of this year’s 30 students at DMA Talent's Creative Data Academy in London. Read on to find out about her experience.
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