15 Apr 2015
Rory Sutherland on shopping, telemarketing and Daniel Kahneman
Watch part one of a two-part interview by SharpEnd's head of strategy Michael Bayler with Ogilvy and Mather's UK vice chairman, Rory Sutherland![T-5530c85bd41f0-rorysutherland_5530c85bd4131-2.jpg](/uploads/articles/T-5530c85bd41f0-rorysutherland_5530c85bd4131-2.jpg)
31 Mar 2015
Dave Trott on the tussle between technology and creativity
One of the most respected members of the advertising establishment, Dave Trott, founded GGT, Bainsfair Sharkey Trott and CST (now part of The Gate), and written several books including 'Predatory Thinking'![T-551a7cc34ed93-trott_551a7cc34ecdb-2.jpg](/uploads/articles/T-551a7cc34ed93-trott_551a7cc34ecdb-2.jpg)
26 Mar 2015
Online, offline - mail matters
Mail not only cuts through digital clutter, but can act as a bridge between the physical and digital worlds according to the DMA and Ricoh research Mail Matters![T-5512a29830ac5-mm_5512a298309f3.jpg](/uploads/articles/T-5512a29830ac5-mm_5512a298309f3.jpg)
20 Mar 2015
Pull 2015: The (Beta) Internet of Things
A deconstructed discussion on the Internet of Things, following LBi's Simon Gill at Pull 2015![T50c25e225453-nest-protect_550c25e2253bf-73.jpg](/uploads/articles/T50c25e225453-nest-protect_550c25e2253bf-73.jpg)
20 Mar 2015
Pull 2015: To ROI or not to ROI
The opening session at Pull 2015 explored two areas – ROI and attribution![T50ffb0446bee-photo-by-david-iliff.-license-cc-by-sa.0_550ffb0446b31-75.jpg](/uploads/articles/T50ffb0446bee-photo-by-david-iliff.-license-cc-by-sa.0_550ffb0446b31-75.jpg)
12 Mar 2015
Dip-Hop musical pizza, eye-tracking and using new tech effectively
Drones, QR codes and Oculus Rift: is it all really necessary?![T-55006a1923ec3-dip-hop_55006a1923e07-2.png](/uploads/articles/T-55006a1923ec3-dip-hop_55006a1923e07-2.png)