15 Apr 2015
Rory Sutherland on shopping, telemarketing and Daniel Kahneman
Watch part one of a two-part interview by SharpEnd's head of strategy Michael Bayler with Ogilvy and Mather's UK vice chairman, Rory Sutherland
31 Mar 2015
Dave Trott on the tussle between technology and creativity
One of the most respected members of the advertising establishment, Dave Trott, founded GGT, Bainsfair Sharkey Trott and CST (now part of The Gate), and written several books including 'Predatory Thinking'
29 Mar 2015
Out of our pockets and into the wild
Our roundup of the Mobile convention London
26 Mar 2015
Online, offline - mail matters
Mail not only cuts through digital clutter, but can act as a bridge between the physical and digital worlds according to the DMA and Ricoh research Mail Matters
26 Mar 2015
Data is pointless without good creative
I’ve been told twice this week that I need to learn to code or face unemployment in two years. After that, I need to learn to analyse Big Data. Or it’s all-day pyjama wearing and a diet of tinned food. I don’t believe it for two reasons._5513ee9f0a33c.jpg)
20 Mar 2015
Pull 2015: The (Beta) Internet of Things
A deconstructed discussion on the Internet of Things, following LBi's Simon Gill at Pull 2015
20 Mar 2015
Pull 2015: To ROI or not to ROI
The opening session at Pull 2015 explored two areas – ROI and attribution
20 Mar 2015
I had the time of my life, and I owe it all to PULL
This morning we started a trend on twitter, took a selfie with a banana, whizzed a motorbike through Neo Tokyo on oculus rift and created an app (the idea, at least).
12 Mar 2015
Dip-Hop musical pizza, eye-tracking and using new tech effectively
Drones, QR codes and Oculus Rift: is it all really necessary?