11 Mar 2015
Pull 2015: Proximity marketing - the five Ps of retail marketing
With the massive growth of digital and mobiles (over 30m smartphones in UK alone) we appear to be a world that is constantly online, all the time, says Comobi2 founder Chris Arnold ahead of the DMA's Pull 2015 event.
17 Dec 2014
The DMA Inserts Council presents: Why inserts work
The DMA Inserts Council constantsly strives to educated the industry about their medium. This ranges from events to best in class inserts and blog posts. Here they have produced two videos explaining why inserts work.
16 Dec 2014
Member ContentContent marketing in the UK: 2015 benchmarks, budgets, and trends
Welcome to the third annual Content Marketing in the UK 2015: Benchmarks, Budgets, and Trends. This year, we look at how UK for-profit marketers (both B2B and B2C) approach content marketing as compared with last year.
03 Dec 2014
DMAs: a vintage year for one-to-one marketing
Mark Runacus, a partner at Karmarama and the chairman of the DMA Awards Committee, gives his view on the best one-to-one campaigns of the year.
24 Oct 2014
Copywriting is dead? No; for better or worse, copywriting is changing
I woke up with something of an identity crisis after last night’s screening of Madmen v Mavens at the launch of the DMA’s Campaign for great British copywriting. Am I journalist, a writer, a copywriter? And judging by the debate that followed the film, I’m not alone.17 Oct 2014
Farewell DMA Awards judging week, hello DMA Awards shortlist
It’s exciting, it’s adrenaline-fuelled and it’s almost over. DMA Awards judging week ends today. You’ll have to wait until Awards night in December to hear who the winners are but the DMA Awards shortlist is out.
03 Oct 2014
The role of data in content marketing: how itâs changing the creative process
Should data inform your content marketing strategy? Can a set of tools do a better job than an editorial team? We report from this week's Guardian Media Network live chat where DMA board member Tim Drye joined a panel of 8 data and marketing experts.
18 Sep 2014
Failed at real-time marketing? Try right-time instead
Have you failed at Real-Time Marketing yet? If yes, then that’s great – because it means that you’ve tried it out. Despite all the industry buzz, articles, and World Cup tweets, you’d be surprised at how many brands and marketers still haven’t jumped on...
18 Sep 2014
#dmaZEDTalks 2: Creative ideas to help your brandâs message be in the 1% that gets noticed
A whopping 99% of what we produce is ignored, and the only way to make sure that our work is in the 1% that isn’t is to be brave. Consumers are bombarded by 3,500 to 5,000 marketing messages a day and achieving cut-through is a huge challenge.