Dave Trott on the tussle between technology and creativity | DMA

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Dave Trott on the tussle between technology and creativity

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One of the most respected members of the advertising establishment, Dave Trott founded GGT, Bainsfair Sharkey Trott and CST (now part of The Gate), and written several books including 'Predatory Thinking'

Here he talks about the tension between creativity and technology during the recent Ad Week.

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