Out of our pockets and into the wild

Quote of the day from the Mobile convention London:

‘90% of everything is crap’ – Theodore Sturgen

A close second: 'You are 80% more likely to be convicted of a crime after lunch' - Kimo Quaintance

We hosted a table at the Mobile convention London on Thursday 26 March. There were presentation on Hailo, getting our privacy back, what Africa can teach you about innovation that business school can’t, augmented reality and crowd-sourced charity apps – to name but a few.

Learnings ranged from wild, new, conceptual value changing ideas to how to market to Dubliners with a taxi app. It’s fair to say the topics covered were varied.

Here are some interesting take-aways:

• Brands shouldn’t be desperate for attention. Success is not about stealing the focus, it’s about enhancing people’s lives
• Don’t use tech arbitrarily
• In 2020 there will be two – three times more mobiles and tablets than PCs
• Uber is successful because it eliminates the need for trust. You don’t have to trust your driver
• 21% of people would rather go for a week without shoes than a week without their phone
• Brands aren’t just competing with each other for attention, they’re competing with Grumpy Cat
• Privacy has become a luxury item – but we need it back. People need secrets
• Snapchat works as the new protected space for peers

A memorable case study from the day, was a D&AD award winning campaign for a Singaporian visually impaired charity:

The Mobile convention London is an annual event. This year it was held at Church House, Westminster. Partners included the DMA, Blackberry, MEF, CM. and onesixty.

Photo courtesy of Pavlina Jane.