14 May 2021
Exploring Social Media Silence
What is strategic silence? Social Media Council members discuss when and where as a brand it's appropriate to make public displays of support of movements across social media channels.
13 Oct 2020
The Power of Social: A Podcast Series
The DMA Social Media Council have launched their new expert-led podcast series: explore the importance and insights of social in 2020 with interviews, discussions and debates, success stories, and more.
20 Aug 2020
The Real Cost of the Facebook Boycott
The DMA Social Media Council explore the impact of the Facebook boycott and what this means for the industry..png)
09 Apr 2019
Powering Social Media Marketing with AI
Artificial Intelligence (AI) is becoming more and more integral to social media use as it allows networks to sort through and process large volumes of user-generated data.
05 Feb 2019
Top Tips for Working with Influencers
Conversations around influencer fraud and authenticity in influencer marketing are rife. Here, the DMA Social Media Council share their top tips for working with influencers.
21 Jan 2019
Did your Blue Monday social media campaign matter to your customer relationship?
The origins of Blue Monday may well be a debunked theory and a PR industry creation - nonetheless, if done well, it is a conversation starter and an opportunity for brands to connect, engage and maybe even reinforce a customer relationship around the topic and its various extrapolations.
07 Jan 2019
DMA Social Media Award Winners Highlight How to Do Social Right
The best use of social media DMA award winners show the real media opportunity social offers for a different relationship between brands and their customers.
18 Dec 2018
Social Media Predictions for 2019
As we start to kick back and get back into the Christmas spirit the DMA Social Media Council share their predictions for the social media world in 2019.
30 Nov 2018
Social Media, the GDPR, and Data
Here are the need-to-knows for all social media marketers working with social data under the GDPR, crafted by the experts on the DMA's Social Media Council