Social Media, the GDPR, and Data

GDPR shouldn't scare you into losing the benefits of the social media data you handle.

This advice piece from the DMA's Social Media Council will arm you with everything you need to know about social, the GDPR, and data.

Social media can be the perfect tool for finding out what your consumers want from you and how they feel about your product.

And the GDPR is the marketer's close friend.

Much like the DMA Code, the GDPR put the consumer at the heart of what you do.

And, with social media being used as a direct way for your customers to talk to you and give you valuable feedback, it's important you keep your social data protected, your consumer cared for, and make sure their data is handled appropriately by your internal teams.

Click here to download the guide on Social Media, the GDPR, and Data.