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29 Jan 2018
Tools to run a successful influencer marketing campaign
#Blog4 The Social Media Council investigate and delve deeper into how brands can make the most of online advocacy and how it doesn’t necessarily have to be mainstream influencers who can add value to your brand- Share
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11 Dec 2017
Creating employee advocates on social media
#Blog3 The Social Media Council investigate and delve deeper into how brands can make the most of online advocacy and how it doesn’t necessarily have to be mainstream influencers who can add value to your brand- Share
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19 May 2016
Member ContentSocial Data: A Missed Opportunity?
The DMA Insight: Social data integration 2016 report, sponsored by Brightmatter , shows that more than half of marketers rarely or never use social data to generate relevant content for other channels, such as email- Share
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19 May 2016
How To Use Social Media Effectively, And The Barriers To Doing So
The DMA Insight: Social data integration 2016 report, showed the objectives marketers have for social media, and the barriers that prevent them from reaching their goals.- Share
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12 May 2016
DMA Insight: Social media knowledge survey
How do marketers differ in social media knowledge? See how you compare to other marketers.- Share
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24 Mar 2016
Member ContentSocial data integration
Read our research into social data, and how and why marketers use (or don't use) social data to inform the rest of their marketing activity- Share
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12 Mar 2014
Member ContentSmall FS firms can do social: an interview with Jacksons Wealth Management
While financial services brands shouldn’t enter social media communications lightly, enter they must. More of us are conducting at least some of our financial affairs on the go through mobile banking and home budgeting apps while half of us who use Facebook access the site from our mobiles....- Share
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12 Mar 2014
Member ContentFS brands can do social media: an interview with RSA Insurance Group
Social media offers brands the chance to connect with customers and prospects on a personal level, build strong relationships through genuine one-to-one communication. So why have financial services (FS) brands been so slow to join the party? FS brands face unique challenges when using social...- Share
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03 Oct 2013
Member ContentSocial media and farming case studies
The DMA Social Media Council interviewed professionals from the farming industry to find out how social media has helped them do better business by connecting with consumers and each other.- Share
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