14 Oct 2021
DMA Insight: Challenges and Successes Through the Lens of 2021
Once objectives are set and everyone is on board, what can stop email marketers’ success? Read on for a taste of the challenges marketers faced and overcame throughout 2020, as well as what this year meant for brands and consumers.![T-87dc5d029e0a5e9e30c9a89d2a39ed8b-ceinfog1.png](/uploads/articles/T-87dc5d029e0a5e9e30c9a89d2a39ed8b-ceinfog1.png)
13 Oct 2021
Apple's Mail Privacy Protection: What Does it Mean for Marketers?
Open rate’s usage, ESPs’ insights, brands’ insights, ISPs’ developments – what’s changing? What is impacting the accuracy of these metrics? Read on to find out![T-50c9613338b46b824b151c67587383e0-what-does-it-mean-for-marketers_research-articles-copy.png](/uploads/articles/T-50c9613338b46b824b151c67587383e0-what-does-it-mean-for-marketers_research-articles-copy.png)
06 Oct 2021
The Customer Journey - What Makes its Start Successful
What does your customer do in the different stages of your product/service lifecycle? And what does success look like from a business perspective? In this article, we'll explore a few best practices and strategies that can help you establish strong email subscriber engagement at the start of the...![T-d9305d75d8c5ca9d503ab40dcf65b25e-what-makes-its-start-successful.png](/uploads/articles/T-d9305d75d8c5ca9d503ab40dcf65b25e-what-makes-its-start-successful.png)
05 Oct 2021
Black Friday 2021 - Why is it such a different period of the year for retailers?
Black Friday isn’t an ordinary retail event – why so? Read on and find out the three factors that will make it different in 2021![T-3eae44e6ed6ff4df6eef19e28c5dd8b5-black-friday-2021---why-is-it-such-a-different-period-of-the-year_research-articles-copy.png](/uploads/articles/T-3eae44e6ed6ff4df6eef19e28c5dd8b5-black-friday-2021---why-is-it-such-a-different-period-of-the-year_research-articles-copy.png)
21 Sep 2021
Customer Engagement: Acquisition and the Consumer Mindset 2021
What influences consumers’ channel preference and decision-making? Email, TV and advice from friends and families still play a big part. However, the pandemic accelerated changes in multiple ways too. Find out more in our latest report.![T-9ff9300837d6a7b950d53c755dd11bcf-ce2021.png](/uploads/articles/T-9ff9300837d6a7b950d53c755dd11bcf-ce2021.png)
27 Aug 2021
DMA Insight: Email Objectives and What it Takes to Set Them Right
Do all marketers feel comfortable about their email marketing knowledge? Is all the needed information tracked and available? Does this knowledge turn into action? These are all questions that should have a clear and sound ‘yes’ when marketers sit down to set their email objectives.![T-ccdb70c47d20c3cc707fbbfd1f872958-ceinfog.png](/uploads/articles/T-ccdb70c47d20c3cc707fbbfd1f872958-ceinfog.png)
25 Aug 2021
DMA Deliverability Hub: Live Q&A
The DMA Deliverability Hub part of the Email Council will be hosting live Q&A sessions via the Zoom Platform on the first Thursday of every month from 12:00 – 12:30 PM.![T-0c03e36c8ee4de923bd0f946c771b604-dma-deliverability-hub-live-email-council.png](/uploads/articles/T-0c03e36c8ee4de923bd0f946c771b604-dma-deliverability-hub-live-email-council.png)
21 Jul 2021
Meaningful Marketing Measurement 2021
The first report on the marketing effectiveness insights that have been uncovered through analysis of the newly created DMA Intelligent Marketing Databank.![T-3b2dd1fc5f530b37a35ddff442027f9e-meaningful-marketing-measurement-20211.jpg](/uploads/articles/T-3b2dd1fc5f530b37a35ddff442027f9e-meaningful-marketing-measurement-20211.jpg)
20 Jul 2021
Email Benchmarking Report 2021
Correctly used, email metrics form part of a virtuous circle of improvement. The DMA’s Email Benchmark Report 2021, sponsored by Validity, analyses data from a cross-section of the industry to provide an overview of the email’s key success measures.![T-69829629739bffc80b9c77b1eb29d2a2-email-benchmarking-report-2021.jpg](/uploads/articles/T-69829629739bffc80b9c77b1eb29d2a2-email-benchmarking-report-2021.jpg)