06 Jun 2022
Meaningful Marketing Measurement: Charity Sector Focus
How have charities met the challenges of the last two years? New DMA research delivers insight into the evolution of charity marketing effectiveness, the drivers and inhibitors of growth, and how successfully charity marketers are measuring charity marketing effectiveness.
25 May 2022
Meaningful Marketing Measurement: Email Focus
Our latest report presents key email effectiveness insights uncovered through analysis of the DMA’s Intelligent Marketing Databank. Discover the effectiveness of email, how marketers are measuring its effectiveness, and how the channel has evolved over recent years.
28 Apr 2022
Meaningful Marketing Measurement 2022
Our report presents key effectiveness insights that have been uncovered through analysis of the DMA’s Intelligent Marketing Databank. Discover a unique perspective on early and late-stage pandemic marketing effectiveness.
25 Apr 2022
Six takeaways from Mark Ritson's keynote with Spotler
Komal Helyer, Fractional CMO and Chair of the Email Council shares the six things she learned from Mark Ritson's keynote presentation at Spotler.
28 Jan 2022
DMA Email Council Trends for 2022
Ten experts from the DMA Email Council give their trends for 2022.
05 Jan 2022
Email Accessibility Guide
Three million people in the UK are colour blind and can’t see your green button on your grey background. Find out how you can create accessible marketing campaigns with email alongside the DMA Email Council.
07 Dec 2021
All I Want for Christmas . . . is Less Email!
Six useful tips from our email experts to get ready for this holiday season!
29 Oct 2021
How to Implement a VIP Nurture Campaign for Black Friday 2021
It’s that time of year again, where scarves are being donned, queues are forming for pumpkin spiced lattes, Christmas lists are being written and of course, Black Friday is nearly upon us.
21 Oct 2021
Meaningful Measurement: Today and Tomorrow
As data and marketing leaders, we should be constantly striving to better understand marketing effectiveness and the measurement of this value. This was the focus of a recent roundtable hosted by the DMA and Salesforce. Read on to find out what marketers should do to improve measurement today...