29 Aug 2012
Campaigns we like: Starbucks
Like most people, I don’t like being overtly sold to and so this email from Starbucks was very well received by me as there is no selling involved in it. Just a lovely free download for me. Within their loyalty programme Starbucks are including the occasional Surprise and Delight campaign...![T3c90822dc573-starbucks-coffee_53c90822dc1a6-73.jpg](/uploads/articles/T3c90822dc573-starbucks-coffee_53c90822dc1a6-73.jpg)
22 Aug 2012
Member ContentNational email benchmarking report 2011
Welcome to the DMA’s National email benchmarking report 2011 which once again provides tremendous insight into the current trends of the UK’s email marketing landscape. This report highlights the massive contribution the email channel is making to the bottom line in these difficult economic...![T-53c907cb24e42-national-client-email-benchmarking_53c907cb24bf2-3.jpg](/uploads/T-53c907cb24e42-national-client-email-benchmarking_53c907cb24bf2-3.jpg)
20 Aug 2012
Email lifecycle marketing - white paper
This document has been written to help marketers better understand the life stages of an email address and how this directly relates back to the customer lifecycle. It is critical that email marketers use the media intelligently, because in the environment of an increasingly crowded inbox it is...![T-53c90657678d5-email-lifecycle-marketing-whitepaper_53c90657676f8-2.jpg](/uploads/T-53c90657678d5-email-lifecycle-marketing-whitepaper_53c90657676f8-2.jpg)
08 Aug 2012
How to present newsletter content
Getting and keeping the reader's attention is an obsession for newsletter specialists like me. People scan email newsletters and choose whether or not to read on in seconds, so here are some tips from me on how to make your newsletter content more enticing. Tone and voice should be...24 Jul 2012
7 tips to optimise your landing page for mobile
So – you’ve done the hard part – selling them on opening up the email and checking out what’s on offer and clicking – be sure to keep the momentum and don’t lose them here by having a less than pleasant and/or usable mobile experience. Econsultancy’s recent Email Marketing Census report found...13 Jul 2012
Email metrics and measurement - white paper
Email marketing continues to be hugely successful in building and maintaining profitable customer relationships. This is in no small part due to the rich measurement that is possible for email marketing campaigns. This document has been written to provide email marketers with guidance as...![T-53c8fcc292cab-email-metrics-and-measurement-whitepaper_53c8fcc29283e-2.jpg](/uploads/T-53c8fcc292cab-email-metrics-and-measurement-whitepaper_53c8fcc29283e-2.jpg)
27 Jun 2012
Make time for these four simple email tests
Don’t let time constraints and competing priorities get in the way of testing your emails when there are quick and effective testing options are available, says Mark Brownlow . If you're reading this, then you probably already know that testing is a ‘good idea’ in email marketing. That’s why...30 May 2012
Boost your customer lifecycle email strategy
Your email subscribers will have different levels of engagement and needs at depending on where they are in the customer lifecycle. You can improve yourcustomer lifecycle email strategy by focusing on three strategies: 1) send welcome messages; 2) convert your subscribers into clients; and...![T-53c7eb8d86882-customer-lifecycles2_53c7eb8d866e7-1.jpg](/uploads/T-53c7eb8d86882-customer-lifecycles2_53c7eb8d866e7-1.jpg)
30 May 2012