17 May 2012
Member ContentNational client email report 2012
Executive summary • The strategic value of email marketing increased in 2011, with over 90% of respondents rating it as strategically important or very important to their business. • Email marketing accounted for 10% or less of the marketing budget in almost half of businesses...![T-53c7e9f4286bb-national-client-email-report2_53c7e9f428106-2.jpg](/uploads/T-53c7e9f4286bb-national-client-email-report2_53c7e9f428106-2.jpg)
24 Apr 2012
Campaigns we like: The Innocent Group
Who said newsletters are boring? Innocent certainly doesn’t believe this and doesn’t deliver boring emails – in fact they’re one of my favourite emails I receive.![T-53c7e7e86d91e-innocent-campaign-email_53c7e7e86d752-2.jpg](/uploads/T-53c7e7e86d91e-innocent-campaign-email_53c7e7e86d752-2.jpg)
19 Apr 2012
Third-party email list rental and third-party lead generation - white paper
This white paper on email list rental and lead generation explains what to consider when integrating third-party email list rental and lead generation into your marketing and communications strategy. It looks at the two main types of third-party list rental and gives examples where third-party...![T-53c7e6f52faf1-third-party-list-rental-white-paper_53c7e6f52f691-3.jpg](/uploads/T-53c7e6f52faf1-third-party-list-rental-white-paper_53c7e6f52f691-3.jpg)
11 Apr 2012
Email testing made easy
Testing is the only way to know for sure if an email campaign is working. However, less than a third of companies regularly test their campaigns, according to Econsultancy’s 2012 Email Marketing Industry Census.![T-53c7e6b1afb5a-email-testing-made-easy_53c7e6b1af9b6-2.jpg](/uploads/T-53c7e6b1afb5a-email-testing-made-easy_53c7e6b1af9b6-2.jpg)
27 Mar 2012
Inactive subscriber or prospect?
It’s been a long time coming, but more and more email marketers are finally looking beyond open and click rates. Frustrated by the limitations of campaign-based metrics that merely look at individual mail-outs in isolation, today’s email marketer is looking towards subscriber-based metrics,...![T-53c7e63ccccb4-inactive-subscriber_53c7e63ccca16-2.jpg](/uploads/T-53c7e63ccccb4-inactive-subscriber_53c7e63ccca16-2.jpg)
22 Feb 2012
Why email is social media
Email is a social media. I can prove it with this email/social campaign by Australia-based Queensland Teachers Credit Union (QTCU). By integrating email with multimedia, QTCU grew its prospecting database from 1,500 to 14,000 in a matter of months and 32,000 the following year. Keep reading and...![T-53c7e495064fa-email-and-social-icons_53c7e495061a9.jpg](/uploads/T-53c7e495064fa-email-and-social-icons_53c7e495061a9.jpg)
22 Feb 2012
Do email campaigns really work?
First, let me explain what I mean by campaign. In this context, a campaign is a series ofpromotional email messages that share a single idea and theme. They are likely to form part of a wider integrated communication strategy and their purpose is often awareness of a new product or...![T-53c7e45bd8c11-email-campaign_53c7e45bd8835-2.jpg](/uploads/T-53c7e45bd8c11-email-campaign_53c7e45bd8835-2.jpg)