DMA insight: Email campaign response

Remember: The DMA's Email Council has pooled their considerable expertise and built a new series of infographics - about all things email.

Find out more, here.

Email as a medium provides a range of response metrics which can be seen as soon as the campaign has been sent, covering areas such as deliverability right through to customer behaviour and more.

This range of easily accessible metrics makes email a very attractive medium to marketers who can easily measure the success of their campaign activity.

Learn how to boost the response to your email campaign with our latest infographic - the next in the series from our Email Council.