10 Dec 2018
DMA insight: How to boost the creative impact of your email
The next instalment of our downloadable infographic series from the DMA's Email Council on email marketing tackles how to boost the creative impact of your email. Read on for more.14 Nov 2018
DMA insight: Email campaign creation - strategy
The next instalment of our downloadable infographic series from the DMA's Email Council on email marketing tackles email campaign creation and strategy. Read on for more.30 Oct 2018
Is Persona-based Targeting Bad?
Once a month the DMA Email Council meet – a collection of industry experts championing the use of email as part of the marketing mix, highlighting industry innovation and best practice. Each month a key topic is debated allowing members to both share and challenge opinion. Here’s our latest...25 Oct 2018
DMA insight: Email business practice and compliance
This is the first infographic in a new series on email best practice, brought to you by the DMA Email Council. This opener takes a look at email business practice and compliance.25 Oct 2018
DMA Email Council: Best practice infographics to supercharge your email
Our Email Council have pooled their considerable expertise to bring you a series of snappy infographics to help you hone a best practice approach to your email. From campaign creation to creative, to delivery and response, get the insight you need to make the most of your messaging.27 Jun 2018
Email: Still the brightest star in the marketing sky
Econsultancy and Adestra have published the 12th annual Email Marketing Industry Census. The report takes an in-depth look at email practices and covers key topics such as marketing innovation and predictive analytics.30 Apr 2018
Time of the season: how coffee pods highlight the need for perfect timing
Loyalty is complex. Customers display a range of behaviours. However, new research from Bain & Company focuses on the importance of timing your brand’s communications.26 Apr 2018